从约 100 条公开评论归纳三条设计原则Three design principles from about 100 public comments
新手在哪个阶段卡住Where beginners get stuck
六个阶段的用户旅程Six-stage journey
- 01
当下的焦虑Present Anxiety
意识萌芽Budding Awareness
- 行为Action
- 查看银行账户Checking bank account
- 阻碍Friction
- 经济压力Financial stress
- 02
寻找信息Information Seeking
初步探索Initial Exploration
- 行为Action
- 在网络平台上寻求帮助Search for help on online platforms
- 阻碍Friction
- 接触理财渠道有限Limited access to financial channels
- 03
比较产品Product Comparison
选择Selection
- 行为Action
- 比较不同的理财产品Compare different financial products
- 阻碍Friction
- 接触理财渠道有限Limited access to financial channels
- 04
决策瓶颈Decision bottleneck
- 行为Action
- 再次向朋友寻求建议Asking friends for advice again
- 阻碍Friction
- 缺少清楚的指引Lack of clear guidance
- 理财术语难以理解Financial jargon is difficult to understand
- 05
注册Registration
初次体验First Experience
- 行为Action
- 定期查看账户收益Regularly check account earnings
- 阻碍Friction
- 信息过载Information overload
- 难以理解功能Difficulty understanding features
- 06
初步参与Early Participation
形成习惯Habit Formation
- 行为Action
- 开始关注不同类型的产品Interest in different types of products
- 阻碍Friction
- 价值感知滞后Delayed value perception
- 缺乏安全感Lack of security
谁在影响新手的信任Who shapes a beginner’s trust
以学习为核心的产品策略A product strategy built around learning
前台触点、后台活动与支持流程Frontstage touchpoints, backstage activities and support
服务流程Service flow
- 01
探索Exploration
- 前台Frontstage
- App / 平台界面App / platform interface
- 社交媒体内容Social media content
- 后台Backstage
- KOL / 内容营销KOL / content marketing
- 平台网站 / AppPlatform website / app
- 支持Support
- 用户数据平台User data platform
- 内容管理系统Content management system
- 02
学习阶段Learning Phase
- 前台Frontstage
- 学习模块Learning modules
- 模拟交易系统Simulated trading system
- 后台Backstage
- 内容团队Content team
- 技术团队Tech team
- 支持Support
- 课程开发团队Curriculum development team
- 工程团队Engineering team
- 03
评估Evaluation
- 前台Frontstage
- 社区论坛Community forum
- 风险评估问卷Risk assessment questionnaire
- 后台Backstage
- 社区管理Community management
- 风险模型开发Risk model development
- 支持Support
- 社区运营团队Community operations team
- 数据分析师Data analyst
- 04
注册Register
- 前台Frontstage
- 注册 / 登录Sign up / log in
- 身份验证Identity verification
- 后台Backstage
- 身份验证集成Identity verification integration
- 支持Support
- 身份验证集成Identity verification integration
- 05
首次投资First investment
- 前台Frontstage
- 投资组合推荐Portfolio recommendation
- 后台Backstage
- 交易系统运营Trading system operation
- 支持Support
- 数据分析团队Data analytics team
- 工程团队Engineering team
- 06
持续管理Management
- 前台Frontstage
- 投资报告Investment reports
- 社区论坛Community forum
- 后台Backstage
- 投研团队Investment research team
- 客户支持Customer support
- 支持Support
- 投研团队Investment research team
- 技术团队Tech team
- 07
问题解决Problem solved
- 前台Frontstage
- 帮助中心Help Center
- 提交反馈Feedback submission
- 后台Backstage
- 多渠道客户支持Multi-channel customer support
- 支持Support
- 客户支持团队Customer support team
- 产品团队Product team
首页、模拟与学院三大模块Three modules: home, simulation and academy
核心信息结构Core information structure
首页Home
- 发现Discover评论 · 点赞 · 分享Comment · Like · Share
- 热门Hot热门话题 · 市场概况Trending Topic · Market Overall
- 资讯News市场洞察 · 每周市场回顾Market Insights · Weekly Market Review
模拟Simulation
- 我的持仓My Holdings持仓详情 · 当日 / 历史盈亏Holding Details · Daily / Historical P&L
- 买入 / 卖出Buy / Sell基金搜索与浏览Fund Search & Browse
- 术语Terminology长按触发Long press to trigger专业术语解释Explanation of professional terms
学院Academy
- 精选Top Picks
- 课程Course
- 沙盒Sandbox
学习入口与术语的就地解释The learning entry and in-place definitions
学院Academy
情境术语解释In-context glossary
设计原则、学习路径、产品结构与服务蓝图Principles, learning path, product structure and service blueprint
三条设计原则Three design principles
- 让知识可被理解Make knowledge understandable
- 为练习留出空间Create room to practise
- 支持独立判断Support independent thinking
学习路径Learning path
学习 → 沙盒练习 → 回看决策Learn → practise in a sandbox → review the decision
产品结构Product structure
首页 · 模拟 · 学院,术语就地解释Home · Simulation · Academy, with definitions in place
服务蓝图Service blueprint
七个阶段,从前台触点到支持流程Seven stages, from frontstage touchpoints to support processes